𝗨𝗻𝗶𝘁𝗲𝗱 𝗔𝗴𝗮𝗶𝗻𝘀𝘁 𝗖𝗼𝘂𝗻𝘁𝗲𝗿𝗳𝗲𝗶𝘁𝗶𝗻𝗴: 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝗿𝗼𝗻𝘁𝗹𝗶𝗻𝗲

ROCB Europe was pleased to host a large group of Azerbaijani Customs officials from border offices in Baku for a training-of-trainers seminar on anti-counterfeiting. The session brought together key IP stakeholders: Customs as the enforcement agency, major global brands (PUMA, Colgate-Palmolive, Unilever, Samsung, Pandora, GSK, Lenovo, Lacoste, Toyota, Bulgari), rights-owner associations, and IP-specialised law firms — to strengthen collective action against counterfeit goods. The seminar — organised by REACT, a major Europe-based Anti-Counterfeiting Network with headquarter in the Netherlands — followed a training-of-trainers format, enabling knowledge to be further disseminated across Customs units through cascade training. ROCB Europe is committed to advancing IP awareness and will soon launch additional initiatives, including activities for the educational sector 🎓📘. More updates will follow.